TELEVISION MEDIA IN INDONESIA’S PRESIDENTIAL ELECTION 2014
It is the role of media to spread
any information to public. In terms of presidential election of Indonesia 2014,
television media is considerably used to campaign two candidates’ activities,
visions, missions, and candidates’ programs for better Indonesia in 2014-2019.
However, sometimes some TV channels, broadcast imbalanced information about
specific candidate. The information can be worse than what really happens and vice
versa. As a result, public’s opinion will depend on what TV channel that is
watched. Since the role of media in building public’s opinion is very
significant, the writer points that media must be neutral, just, and honest in
spreading the information.
Apparently, METRO TV and TV one are
two TV channels among the others that broadcast intensively the news of
Indonesia’s president election. Both of them are affiliated with each
candidate, Jokowi - JK and Prabowo – Hatta so that is why their news is
sometimes imbalanced or exaggerated to inform the public about the news. Let
see each TV channel program. Metro TV affiliating with Jokowi-JK coalition makes
the information becomes worse and worse when broadcasting the information of
rival candidate. Otherwise, TV one which is affiliating with “ merah putih
coalition” exaggerate the information of Prabowo-hatta as if this candidates
will absolutely win the competition at July 9, 2014.
However, television as one media to
share the information must be neutral and honest because it is “an opinion
maker” for the society. An “opinion maker” means something that is able to
change or guide thought t come to a conclusion. Someone’s opinion can be
changed by what news or information that is watched from TV. Here are the points
why media must be honest and neutral. First, if the media share wrong
information in order to increase or decrease the electability of one candidate
it will guide the society going astray. Second, Indonesia’s law number 40, 1999
about press (pers), firmly regulates that journalistic world must be
independent and neutral in spreading any information including politic.
I personally think that the
neutrality of media in politic is must. Instead of designing news seems
exaggerated or worse, the media should inform the society just as it is because
it is the only one “gun” for the society to control or criticize the government.
Media is the hope of Indonesian that can bring democracy of Indonesia mature.
The better media spreading information the cleverer Indonesian will be.
In brief, media as the instrument of
democracy is expected to be neutral in this president election so that the
society can determine their chosen based on their own conclusion towards the
better candidate. 
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